As our Paid Media Specialist (Facebook Ads), you'll execute and optimise a proven media buying process across 50+ client ad accounts — driving predictable seller appointments and listings for agents across Australia, New Zealand, and North America.
Generate Listings has a tested, repeatable system for generating seller appointments and listings via Facebook ads. We don't need someone to reinvent it — we need a disciplined operator who can execute it at scale and optimise within it.
You're in Meta Ads Manager every day — loading new creative batches from our design team, monitoring CPL and lead-to-appointment rates across active client accounts, prioritising Red Zone accounts using proven frameworks, and pre-emptively testing new concepts at low spend inside our beta test accounts before rolling winners out. You're not chasing every shiny new tactic. You're keeping a proven machine running, and making it sharper.
Your time will be allocated across five clearly defined areas — with the bulk of it on getting creative loaded correctly and keeping CPL within target.
Outcome: Every client account fully loaded with tested creatives, structured to our standards.
Outcome: Profitable CPL and lead-to-booking percentage on every active campaign.
Outcome: Every optimisation decision traces back to clean data.
Outcome: Only proven concepts make it into client campaigns.
Outcome: Optimised internal acquisition funnels for Generate Listings itself.
These are the KPIs we'll review with you monthly and assess against quarterly.
Every client account has new creatives scheduled and ready to launch when needed.
Maintained on a 30-day rolling basis across every active client account.
Minimum two new variations through beta test accounts every week.
Every Red Zone account prioritised and optimised using proven frameworks only.
At least one controlled experiment in each beta test account per month.
Client performance spreadsheet checked daily to catch anomalies before they become problems.
You'll thrive here if these describe how you already work.
We take full responsibility for client outcomes.
We find a way, no matter the challenge.
If it doesn't help the client win, we don't do it.
Clear systems and communication drive fast, reliable results.
Generate Listings runs the Lead to Listing System — a proven mechanism stack that combines Seller Attraction Ads, AI Ashley (our AI lead follow-up), the Authority Clip, and our Lead Conversion Blueprint. Our clients sit inside top brands across Australia, New Zealand, and North America — Ray White, Harcourts, McGrath, Belle, and more.
You'll be joining the team responsible for executing the ad campaigns that drive every appointment in that system.
Submit your application with relevant ad account experience and tracked results.
A short call with our team to align on the role, your experience, and your goals.
A small challenge using a real ad scenario — so you can see how we work and we can see how you think.
Meet the founder and the wider team. Offer made within a week of this stage.
Send us your application. Include any media buying results you've driven, the platforms you've operated, and a short note on why this role fits where you're headed.
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